About Us

Reinders, Inc. is a family-owned, regional distribution company headquartered in Sussex, Wisconsin. The company's roots run deep - tracing back to a general store, founded in 1866 in Elm Grove, Wisconsin. Today, Reinders has grown to more than 200 employees, at 12 locations that serve 10 states. Reinders has local knowledge of national product lines, carrying professional-grade product on a best-in-class online store. We stand by our depth of vendors, offering res/com irrigation, chemicals, seed, turf supply, tools, Winter and Outdoor Living products, as well as Toro Commercial Equipment in key markets.

As one of the Midwest's largest full service distributors of products to the commercial green industry, many customers look to us as their one stop source for all their product requirements. From growing grass to watering it, from mowing it to keeping it looking great, you’ll find everything you need from Reinders.

Reinders History, 1866–Today

1866 Reinders Founded
1946 Business Split
1971 Toro Established
1973 Green Industry Conference
2011 New Headquarters
2016 Online Store Launch
Today Continued Growth

Reinders general store is founded in Elm Grove, Wisconsin on Watertown Plank Road next to the Chicago, Milwaukee, and St. Paul railroad, and thus began a family tradition of customer service, quality products, and trust based on honest relationships.

Wholesale & retail businesses are split — Elm Grove Milling takes on the wholesale operations while Reinders Bros Inc. handles the retail operations.

Official Toro commercial equipment distributorship established for parts of Wisconsin, Illinois, Indiana, Upper Michigan.

First Turf Conference Service Clinic and Equipment Show is held with over 1,000 attendees, 16 speakers, 40 vendor exhibits, and a multitude of different equipment on display. Reinders biennial Turf Conference is an industry staple to this day.

Reinders establishes new corporate headquarters in Sussex, Wisconsin, providing an essential expansion with an increased area of 136,000 square feet.

Reinders celebrates its 150th Anniversary, launching a newly-enhanced, industry-leading online store on Reinders.com.

Reinders’ unprecedented growth continues – in the field, online, and in store. Spartan Distributors, a wholesale distributor of Toro turf management equipment, irrigation, and landscape lighting products with two locations in Michigan, was acquired in 2022 to further strengthen the company's presence in the Midwest.

Reinders Turf Conference

Every two years Reinders holds one of the largest independent turf education conferences in the United States. Designed to meet the needs of the green industry, more than 35 speakers, 85 exhibitors and 1,500 people attend the two day conference that highlights the latest university research and industry topics. 

The special expertise offered by Reinders today comes with a long history of dedication to our customers. We are large enough to serve you, yet small enough to still know you by name.

The Reinders Difference

In the Commercial Green Industry, the difference between doing it right and doing it wrong can sometimes be measured in tenths of an inch. Whether its zeroing in an exact cutting height, recommending the perfect mix for an application, or finding the right rotor arc for your job – knowing the difference makes us different.

We Deliver Value. Something you won’t see on your Reinders invoice is a charge for our expertise. As part of the purchase, customers get valuable answers to the unique problems they face. Need a fitting we don't carry? We can do that. Need a soil test done? Yessir. Need someone to watch your dog? Maybe in a pinch. Reinders reps view going the extra mile – to deliver when needed – as a part of doing better business. Our customers find value in the product and solutions we provide. Otherwise they won’t be our customer for long.
That’s why, in 2016, we launched a newly enhanced Reinders.com – making it easier and more convenient to find the products you need at the pricing you expect.

We Foster Education. Holding the largest private green industry educational conference in the Midwest, “The Reinders Show”, as customers call it – or Green Industry Conference as we call it – is just one example of how we share our expertise with our current and prospective customers. Whether it’s catering custom programs to landscape contractors, golf courses, parks, municipalities, athletic fields and schools in Wisconsin, Illinois, Minnesota or Kansas – we know your needs because we’ve been there, and we’re here to help educate you.

We Have History. Whether you’re looking to bolster your turfgrass program, install seasonal or landscape lighting, grow profit margin through the addition of outdoor living and winter product, or find the right tools and supplies for your next landscape contractor job, Reinders has been a premier supplier to Midwest Commercial Green Industry for more than a century (150+ years, but who’s counting).

We Are a Family. In an age and industry where turnover has never been higher, Reinders is an example of a green industry supplier with longevity. We take care of our own, like any family-owned distributor would. We find that an employee who is treated well is one that works well; one that stays; and one that is more likely to treat customers like family.

We Give Back. Few distributors have consistently donated more to the Midwest Green Industry than Reinders. Our reps serve on boards, and associations. We are highly-involved foundation and group members. And we are often a top-tier sponsor of our local customer organizations. After all, the best way to keep a customer is to give back.

We Are a Regional Distributor, with Local Knowledge of National Product Lines. We source products from industry-leading brands, as well as commercial equipment in key markets. Our best-in-class product lines, precise recommendations and top tier customer service are a cut above.

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New Retail Customers

Creating a Retail Account has many benefits: faster checkout, save multiple addresses, track orders, create wish lists, and more.

Existing Reinders Business Customers

You can quickly connect your existing business account for a simplified shopping experience. Receive all the benefits of a Retail Account plus custom pricing, real-time inventory, access to special promotions, pay your bills online, quick order, and more.

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