1866

Reinders general store is founded in Elm Grove, Wisconsin.

1946

Wholesale / Retail businesses are split.

1971

Toro Distributorship established for parts of Wisconsin, Illinois, Indiana, Upper Michigan

1973

First Reinders Green Industry Conference is held. "Greatest Show on Turf" still going strong today.

2011

Reinders establishes new corporate headquarters in Sussex, Wisconsin.

2016

Reinders celebrates its 150th Anniversary, launching a newly enhanced online store at Reinders.com.

TODAY

Reinders’ unprecedented growth continues – in the field, online and in store, we’re always in season.

About Reinders

Reinders, Inc. is a family-owned, regional distribution company headquartered in Sussex, Wisconsin. The company's roots run deep - tracing back to a general store, founded in 1866 in Elm Grove, Wisconsin. Today, Reinders has grown to more than 200 employees, at 12 locations that serve 10 states. Reinders has local knowledge of national product lines, carrying professional-grade product on a best-in-class online store. We stand by our depth of vendors, offering res/com irrigation, chemicals, seed, turf supply, tools, Winter and Outdoor Living products, as well as Toro Commercial Equipment in key markets.

Marketing Resources

Style Guides. Manuals. Logos. And more.

Community Involvement

Reinders donates hundreds of volunteer hours to community betterment projects each year. Learn why we're passionate about giving back.