Past To the Present

1866

Reinders general store is founded in Elm Grove, Wisconsin.

1946

Wholesale / Retail businesses are split.

1971

Toro Distributorship established for parts of Wisconsin, Illinois, Indiana, Upper Michigan

1973

First Reinders Green Industry Conference is held. "Greatest Show on Turf" still going strong today.

2011

Reinders establishes new corporate headquarters in Sussex, Wisconsin.

2016

Reinders celebrates its 150th Anniversary, launching a newly enhanced online store at Reinders.com.

TODAY

Reinders’ unprecedented growth continues – in the field, online and in store, we’re always in season.

Reinders > About Reinders

About Reinders

Reinders, Inc. is a family-owned, regional distribution company headquartered in Sussex, Wisconsin. The company's roots run deep - tracing back to a general store, founded in 1866 in Elm Grove, Wisconsin. Today, Reinders has grown to more than 200 employees, at 12 locations that serve 10 states. Reinders has local knowledge of national product lines, carrying professional-grade product on a best-in-class online store. We stand by our depth of vendors, offering res/com irrigation, chemicals, seed, turf supply, tools, Winter and Outdoor Living products, as well as Toro Commercial Equipment in key markets.

The Reinders Difference

We carry products that prepare you for every season. But it's our knowledge and expertise that sets us apart.

Job Opportunities

Yes, we're hiring. From warehouse drivers to IT specialists, we're on the lookout for top-tier talent. Join us.

Find A Location Near You

Use our store finder to see which location can serve you the fastest. Contact us today.

Training and Resources

View online FAQs. Sign up for our all-new Training Portal. Find the latest Green Industry trends and product tutorials.

Sign Up for Reinders.com

Find leading product lines on our best-in-class online store. New products each week. Sign up and save 1% on everything!

Catalog Center

Looking for winter products, outdoor living or holiday lighting catalogs? They're all here.

Associations

Reinders prides itself on its involvement and support of associations relevant to our product categories and service offerings.

We are a proud supplier of turf equipment to the Milwaukee Brewers.

As one of the Midwest's largest full service distributors of products to the commercial green industry, many customers look to us as their one stop source for all their product requirements. From growing grass to watering it, from mowing it to keeping it looking great, you’ll find everything you need from Reinders.

We strive to offer more than just quality products – we are here to provide solutions for your needs. The team at Reinders understands your daily challenges so be assured that we have a member on staff to answer your questions and provide the expertise you need. Our staff includes degreed specialists in Turf, Plant Pathology, Soils, and Aquatics.

Every two years Reinders holds one of the largest independent turf education conferences in the United States. Designed to meet the needs of the green industry, more than 35 speakers, 85 exhibitors and 1,500 people attend the two day conference that highlights the latest university research and industry topics. The special expertise offered by Reinders today comes with a long history of dedication to our customers. We are large enough to serve you, yet small enough to still know you by name.
Our Commitment.

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